Publishing models are undergoing challenging reformations as digital technologies continue to aggressively compete against traditional print formats.
Business Insider’s CEO and editor-in-chief Henry Blodget sat down with Digiday’s editor-in-chief Brian Morrissey at last week’s Digiday Mobile conference to explain the advantage he sees upstart publishers have over legacy players. Blodget also defended TBI’s brash headlines and penchant for slideshows, pinning the backlash against the latter on the Silicon Valley echo chamber.
“I think that slideshows are actually a wonderful, native storytelling tool for mobile, and the Internet itself,” he said. “So many things that we’ve done with them, you cannot do [in print or on television].”
The former stock analyst who now helms a burgeoning media company believes that despite the many challenges facing publishing now is a great time to find new models for media businesses.
“The need for content is greater than ever; it is not going to go away,” he said. “As of yet, Google has not figured out an algorithm that can tell you a good story. It can point to good stories, it can figure out good stories people are passing around, and, yes, now a new company has figured out how to write earnings briefs automatically … so some storytelling may go that way, but human beings are storytelling animals. We want to know what’s going on, we like to hear that. So far you cannot do that with an algorithm.”
-
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
-
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
-
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
-
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
-
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
-
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
