What Buyers Want

Last Tuesday at Digiday Video at the Roosevelt Hotel in New York, Universal McCann’s Elizabeth Firth, SMGx’s Suzanne Claassen and Horizon Media’s Mary Shirley joined Digiday’s Editor in Chief Brian Morrissey for the panel discussion “A View From the Buy Side.” See what these expert women in the industry have to say about TV and digital buying, fighting for great content, the long tail vs. the torso, what agencies want from networks and more. Watch Now.

Watch live streaming video from digiday at livestream.com

 

https://digiday.com/?p=1660

More in Media

Here are the biggest misconceptions about AI content scraping

An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.

How Future is using its own AI engine to turn deeper engagement into ad dollars 

Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.

Substack’s video bet could be a growth hack for small creators

Video is helping smaller creators on Substack grow their subscriber numbers faster — but larger creators aren’t experiencing the same boost.