Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Vogue entered the Middle East market on Tuesday with Vogue Arabia, setting its eyes on a fast-growing luxury market Bain estimates will be worth up to $276 billion this year.
The publisher is starting with an online presence, in Arabic and English, with plans to introduce a print publication in the spring. Editor-in-chief Deena Aljuhani Abdulaziz is leading a team of 20 reporters that’s based in Dubai.
“The Middle East is one of the most misunderstood regions in the world,” said Shashi Menon, publisher of Vogue Arabia and CEO of Nervora, the digital media company that Condé Nast has entered into a licensing deal with to launch Vogue Arabia. Nervora’s editorial team, which previously ran Style.com Arabia, will produce the Vogue content from the region. Visit Glossy.co for the story.
More in Media
WTF is a creator capital market?
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?
Media Briefing: Publishers explore selling AI visibility know-how to brands
Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.