Lock in a year of Digiday+ for 35% less. Ends May 29.
Vogue entered the Middle East market on Tuesday with Vogue Arabia, setting its eyes on a fast-growing luxury market Bain estimates will be worth up to $276 billion this year.
The publisher is starting with an online presence, in Arabic and English, with plans to introduce a print publication in the spring. Editor-in-chief Deena Aljuhani Abdulaziz is leading a team of 20 reporters that’s based in Dubai.
“The Middle East is one of the most misunderstood regions in the world,” said Shashi Menon, publisher of Vogue Arabia and CEO of Nervora, the digital media company that Condé Nast has entered into a licensing deal with to launch Vogue Arabia. Nervora’s editorial team, which previously ran Style.com Arabia, will produce the Vogue content from the region. Visit Glossy.co for the story.
More in Media
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers.
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.
WTF is viewbotting?
Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?