Motista, founded by industry veterans Alan Zorfas and Scott Magids, are hoping to revolutionize the consumer intelligence space by making third-party data transparent and accessible to marketers for Fortune 1000 companies.
What it Does: Motista states that it offers “consumer connection intelligence,” which translates to brand-relevant information around consumer motivations, as opposed to simply raw data on consumer behaviors.
How it Works: Motista uses voluntary online surveys to get at the crux of why consumers love or hate a brand, based on their motivations and affinities. Motista draws data from a hundred of thousands of customers on a regular basis, merging behavioral findings with aggregate sentiment analysis to create insights that enable marketers to create customer portraits that recognize motivational “triggers” as well as past behavioral patterns.
Assessment: Motista’s real-time data pool allows marketers to quickly access fresh consumer intelligence that can be translated into specific campaign directives. The company’s product offers a user-friendly dashboard and enough of a roadmap to make data flows easy to translate– perhaps too easy. Over reliance on the nice and easy touchpoints and supporting messages provided might result in a generic campaign model. Users ought to bear in mind that the platform is just that, a platform. Motista is a solid tool for delving deeper into your audiences’ motivations, but eventually you will have to call in the creatives.
More in Media
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/privacy-computer-digiday.jpg?w=439&h=277&crop=1)
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
July 22, 2024
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/gears-revenue-digiday.gif?w=439&h=277&crop=1)
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
July 19, 2024
The latest installment of ad tech M&A activity is leaving some industry folks surprised.
![](https://digiday.com/wp-content/uploads/sites/3/2023/07/programmatic-advertising-digiday.jpg?w=439&h=277&crop=1)
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
July 18, 2024
Publishers check in on their programmatic businesses.