Digiday+ Member Article

The news on Twitter seems unrelentingly bad lately, with its stock down on yesterday’s earnings report showing that Twitter only added 2 million users last quarter with quarterly revenues dropping slightly from the previous year. Here’s one bright spots: News publishers say Twitter is growing as a source for video distribution and revenue.

Across three Twitter accounts for Business Insider and two sister publications, Business Insider attracted more than 6 million video views on Twitter in January, up from 1 million views six months ago, according to BI. Similarly, NowThis Media said it’s getting a “meaningful” amount of views on its Twitter videos, with the number growing “gradually and consistently month over month.” Mashable said its Twitter video views quadrupled in the past four months. A fourth publisher saw Twitter video views take off in January, receiving 13 times as many views last month as it did seven months ago.

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