Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Twitter essentially began selling display advertising last week, in accordance with an update it made on Tuesday. Images in promoted tweets now appear automatically in users’ feeds, transforming those tweets into banner ads of sorts.
Brands have since been tweaking their imagery to make the most of the opportunity. Here are some of the paid tweets we’ve seen so far making use of the new image-preview feature.
CBS Films
CBS is going with a fairly typical display ad to promote its new movie, “Last Vegas”:
The Book of Mormon
Broadway musical The Book of Mormon is using images in tweets to give users a taste of the show.
Samsung TV USA
For Halloween, Samsung mixed things up a bit and planted a hidden message in its image. Can you read it…?
Kit Kat
Chocolate brand Kit Kat took the opportunity to plug Break Labs, its technology company parody.
FedEx
FedEx exposed users to the contents of its zombie apocalypse survival kit.
More in Media
The Washington Post debuts AI-personalized podcasts to hook younger listeners
The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and duration.
Workforce data, smarter AI integration among greatest workplace priorities in the new year
The growing importance of workforce data is just one of the prognostications people managers are making looking to the year ahead.
WTF is AI citation tracking?
Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these tools and platforms.