Join us Sept. 14-16 in Miami to connect with top publishing leaders
Twitter essentially began selling display advertising last week, in accordance with an update it made on Tuesday. Images in promoted tweets now appear automatically in users’ feeds, transforming those tweets into banner ads of sorts.
Brands have since been tweaking their imagery to make the most of the opportunity. Here are some of the paid tweets we’ve seen so far making use of the new image-preview feature.
CBS Films
CBS is going with a fairly typical display ad to promote its new movie, “Last Vegas”:
The Book of Mormon
Broadway musical The Book of Mormon is using images in tweets to give users a taste of the show.
Samsung TV USA
For Halloween, Samsung mixed things up a bit and planted a hidden message in its image. Can you read it…?
Kit Kat
Chocolate brand Kit Kat took the opportunity to plug Break Labs, its technology company parody.
FedEx
FedEx exposed users to the contents of its zombie apocalypse survival kit.
More in Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.