Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Twitter essentially began selling display advertising last week, in accordance with an update it made on Tuesday. Images in promoted tweets now appear automatically in users’ feeds, transforming those tweets into banner ads of sorts.
Brands have since been tweaking their imagery to make the most of the opportunity. Here are some of the paid tweets we’ve seen so far making use of the new image-preview feature.
CBS Films
CBS is going with a fairly typical display ad to promote its new movie, “Last Vegas”:
The Book of Mormon
Broadway musical The Book of Mormon is using images in tweets to give users a taste of the show.
Samsung TV USA
For Halloween, Samsung mixed things up a bit and planted a hidden message in its image. Can you read it…?
Kit Kat
Chocolate brand Kit Kat took the opportunity to plug Break Labs, its technology company parody.
FedEx
FedEx exposed users to the contents of its zombie apocalypse survival kit.
More in Media
Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom
The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead.
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.