Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Deaf ears
@benkunz, Ben Kunz, director of strategic planning, Mediassociates
The name game
@ischafer, Ian Schafer, CEO, Deep Focus
Rule of thumb
@KeithStoeckeler, Keith Stoeckeler, strategist, Publicis
e-business card network
@sawickipedia, Todd Sawicki, CRO, Cheezburger Network
Reaching the 5k mark
@malecopywriter, Lawson Clarke, copywriter
More in Media
Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.
Social commerce edges past SEO at The Independent for the first time
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
Ownership, control, margins: the brand playbook for microseries is still taking shape
Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself