Deaf ears
@benkunz, Ben Kunz, director of strategic planning, Mediassociates
The name game
@ischafer, Ian Schafer, CEO, Deep Focus
Rule of thumb
@KeithStoeckeler, Keith Stoeckeler, strategist, Publicis
e-business card network
@sawickipedia, Todd Sawicki, CRO, Cheezburger Network
Reaching the 5k mark
@malecopywriter, Lawson Clarke, copywriter
More in Media
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.
The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.