The problem with being avant garde is that the public isn’t always ready for your art.
Yesterday, it was brought to my attention that there was a Twitter trend around the hashtag “adtechhaikus” started by Ari Paparo of Appnexus. I could only think of Three Lines, One Cat, the Digiday project that we started back in February involving digital media-related haikus and pictures of cats — a perfect juxtaposition of words and, well, cats.
It didn’t catch on with people as we had hoped it would, but, alas, we were before our time. Here are the top 5 ad tech haikus from Twitter yesterday. If you have your own ad tech haikus that you’d like us to pair with a cat image and put on Three Lines, One Cat, email it to me.
Top Five #adtechhaikus
1. @mjbarash

3. @ischafer

4. @rritzi

5. @ericlitman

More in Media
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Media giant Essence launches a marketplace for Black women-led brands
Essence has launched WeLoveUs.shop, a new online marketplace dedicated to Black women-led brands.
In Graphic Detail: The state of AI referral traffic in 2025
The stats reveal a new audience pipeline forming outside of traditional search and social platforms.
