The Tumblr Trend: We told you about how Tumblr is really blowing up. It’s not just publications, businesses, and celebs who are starting their own Tumblrs. Government agencies are getting on the Tumblr train too. The State Department to the National Archives, Peace Corps and General Services Administration are using Tumblr to promote transparency and to reach a broader international audience (because about 60 percent of Tumblr users our outside of the U.S.). Do you have a Tumblog? If not, you better get with it, unless you want to get left behind in the social media dust. Social Times
New to Twitter: Guess who you can follow on Twitter now? Vice President Joe Biden! Follow him @VP (someone got lucky with that nice, short Twitter handle). SAI
Google Stats: It’s been in the wild for just a week, but Google new social network already has its own popularity contest. Someone went to the trouble to rank the top 100 Google+ users according to number of followers. Guess who is number one? Hint: he knows a thing or two about social networks. Social Statistics
Video of the Day: Can’t decide if this is creepy or cute.
Tumblr of the Day: See Apple and Samsung, copying someone is just a form of flattery. Here is a Tumblr full of cover songs. Copy Cats
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Publishers say the competition is steeper than expected for event sponsorship dollars this year
Selling events was harder than expected for some publishers in Q2, but having a niche helped win some of the coveted sponsorship dollars.
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Why some publishers are giving their AI chatbots a personality
BuzzFeed and Ingenio are hoping giving their chatbots a unique voice and tone will differentiate their AI products but others are prioritizing utility over entertainment.
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Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Publisher execs share how Q2 shook out for their businesses as they brace for an equally murky second half.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
Publishers have been busy prepping for the end of the third-party cookie, but that doesn't mean they think they'll come out on top in the post-cookie era. In fact, publishers count themselves among those who stand to lose from the end of the cookie.
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
