Time to Get on the Tumblr Train

The Tumblr Trend: We told you about how Tumblr is really blowing up. It’s not just publications, businesses, and celebs who are starting their own Tumblrs. Government agencies are getting on the Tumblr train too. The State Department to the National Archives, Peace Corps and General Services Administration are using Tumblr to promote transparency and to reach a broader international audience (because about 60 percent of Tumblr users our outside of the U.S.). Do you have a Tumblog? If not, you better get with it, unless you want to get left behind in the social media dust. Social Times 

New to Twitter: Guess who you can follow on Twitter now? Vice President Joe Biden! Follow him @VP (someone got lucky with that nice, short Twitter handle). SAI

Google Stats: It’s been in the wild for just a week, but Google new social network already has its own popularity contest. Someone went to the trouble to rank the top 100 Google+ users according to number of followers. Guess who is number one? Hint: he knows a thing or two about social networks. Social Statistics

Video of the Day: Can’t decide if this is creepy or cute.

Tumblr of the Day: See Apple and Samsung, copying someone is just a form of flattery. Here is a Tumblr full of cover songs. Copy Cats

More in Media

Forbes tests a creator-led audience play to grow off-platform reach 

Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.

How Lipton Ice Tea is using local creators instead of building in-house social teams 

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.