Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Each week we ask industry executives to explain how they use Twitter and then put them on the spot by highlighting five must-follows on the social network. This week, email magnate Ben Lerer gives his industry must-follows. Follow Ben on Twitter @benjlerer.
Ben: Twitter is my only communication with the outside world. My media consumption consists of content that gets emailed to me and Twitter, with zero direct visits to any website. I started off following too many people, but now I only follow people I actually want to hear from. My one wish is that the people I follow would share more weird personal stuff. I tweet when I’m out after a few drinks, and I think it makes for entertaining content. Not enough people do that.
Rob Fishman: @rbfishman
He has a good blend of highlighting interesting pieces of content and being self-deprecating in the best possible way.
AJ Vaynerchuk: @ajv
AJ is the smarter, better-looking, funnier and cooler brother; the below-the-radar Vaynerchuk. He knows more about fantasy baseball than any man who’s ever lived.
Brandon Berger: @brandonberger
My boy, B-Squared; I don’t care for his tweets, really, but he’s got wonderful hair.
Andrew Weissman: @aweissman
I love him. His weirdness permeates his stream like few men I know.
Neil Vogel: @neilvogel
Neil is a sarcastic guy who is not too self-promotional (aside from Webby season). He has a good balance of tweets. Not the same bullshit like propping themselves up. He’s creating content.
Ian Schafer: @ischafer
Because he’s a Mets fan.
More in Media
Marketers move to bring transparency to creator and influencer fees
What was once a direct handoff now threads through a growing constellation of agencies, platforms, networks, ad tech vendors and assorted brokers, each taking something before the creator gets paid.
Inside The Atlantic’s AI bot blocking strategy
The Atlantic’s CEO explains how it evaluates AI crawlers to block those that bring no traffic or subscribers, and to provide deal leverage.
Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
Publishers report stronger-than-expected Q4 ad spending, with many seeing year-over-year gains.