Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Each week we ask industry executives to explain how they use Twitter and then put them on the spot by highlighting five must-follows on the social network. This week, email magnate Ben Lerer gives his industry must-follows. Follow Ben on Twitter @benjlerer.
Ben: Twitter is my only communication with the outside world. My media consumption consists of content that gets emailed to me and Twitter, with zero direct visits to any website. I started off following too many people, but now I only follow people I actually want to hear from. My one wish is that the people I follow would share more weird personal stuff. I tweet when I’m out after a few drinks, and I think it makes for entertaining content. Not enough people do that.
Rob Fishman: @rbfishman
He has a good blend of highlighting interesting pieces of content and being self-deprecating in the best possible way.
AJ Vaynerchuk: @ajv
AJ is the smarter, better-looking, funnier and cooler brother; the below-the-radar Vaynerchuk. He knows more about fantasy baseball than any man who’s ever lived.
Brandon Berger: @brandonberger
My boy, B-Squared; I don’t care for his tweets, really, but he’s got wonderful hair.
Andrew Weissman: @aweissman
I love him. His weirdness permeates his stream like few men I know.
Neil Vogel: @neilvogel
Neil is a sarcastic guy who is not too self-promotional (aside from Webby season). He has a good balance of tweets. Not the same bullshit like propping themselves up. He’s creating content.
Ian Schafer: @ischafer
Because he’s a Mets fan.
More in Media
Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more
The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.
European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off
The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.