for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Each week we ask industry executives to explain how they use Twitter and then put them on the spot by highlighting five must-follows on the social network. This week, email magnate Ben Lerer gives his industry must-follows. Follow Ben on Twitter @benjlerer.
Ben: Twitter is my only communication with the outside world. My media consumption consists of content that gets emailed to me and Twitter, with zero direct visits to any website. I started off following too many people, but now I only follow people I actually want to hear from. My one wish is that the people I follow would share more weird personal stuff. I tweet when I’m out after a few drinks, and I think it makes for entertaining content. Not enough people do that.
Rob Fishman: @rbfishman
He has a good blend of highlighting interesting pieces of content and being self-deprecating in the best possible way.
AJ Vaynerchuk: @ajv
AJ is the smarter, better-looking, funnier and cooler brother; the below-the-radar Vaynerchuk. He knows more about fantasy baseball than any man who’s ever lived.
Brandon Berger: @brandonberger
My boy, B-Squared; I don’t care for his tweets, really, but he’s got wonderful hair.
Andrew Weissman: @aweissman
I love him. His weirdness permeates his stream like few men I know.
Neil Vogel: @neilvogel
Neil is a sarcastic guy who is not too self-promotional (aside from Webby season). He has a good balance of tweets. Not the same bullshit like propping themselves up. He’s creating content.
Ian Schafer: @ischafer
Because he’s a Mets fan.
More in Media
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
News Creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?
Creator scandals have turned morality clauses into brands’ go-to exit strategy
The fine print in creator contracts has never mattered more. A succession of high-profile creator scandals is putting morality clauses at the center of how brands manage risk.
In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity
New data shows publishers face a surge in AI bots and third-party scrapers harvesting content without compensation.