Neuromarketing, one of the digital industry’s most competitive realms, is nothing new for Google. The most common method of neuromarketing analysis is eye-tracking, a process which records eye-movements in response to online content.
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How U.K.-based creators took advantage of the U.S. TikTok outage
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How podcasters are measuring videos’ role in growing incremental audiences
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Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
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