The Web Analytics Association Awards Finalists Talk Data

The Web Analytics Association recently released a list of finalists in the WAA Awards, which honors the top minds in web analytics. DIGIDAY: DATA  caught up with some of the finalists to ask about their vision for the future of web analytics.

“I’m incredibly humbled to be one of the finalists in the WAA Awards.  To be listed in such illustrious company is a huge honor for me. Web Analytics has a key role in business today and more and more companies and individuals are waking up to this fact.  The industry is expanding and maturing and more and more people are seeking to be educated and employed in this field.”

Emer Kirrane, Yahoo! Web Analytics, Manager [Most Influential Industry Contributor Category Finalist


“The WAA has provided great value across the Web Analytics Industry.  In such a fast changing and emerging industry, the WAA has helped bring the industry together and collectively with its members set the direction on key issues and standards concerning Web Analytics.  And as the industry continues to progress and mature, a voice representing the industry will be very important.  There are many important topics that are in front of us as an industry, such as privacy, and having a strong industry voice will be critical in the years to come.”

Larry Freed, President/CEO, ForeSee Results [Most Influential Agency/Vendor Category Finalist


“I’m very honored by the WAA nomination, and to be included in this group of professionals I so admire! Web Analytics is important because it will help the company to determine trends and adjust our online marketing accordingly. The most important thing is to explain and understand the data we have measured in order to start a process of improvement and optimization. Our first goal is to drive a change in the company to a data-based strategy. Our main goal is to focus on the strategic uses of Web Analytics, not really what tools we use but how we use them.”

Gemma Muñoz Vera, Consultora Estratégica Analítica Web at Freelance [Web Analytics Rising Star Category Finalist


“ The WAA and the digital measurement community as a whole is fortunate to contain so many passionate and dedicated people, and this passion and dedication is what it takes to be effective in this industry. That is, to keep pushing the limits of what can be measured, to assist in educating others both in and outside of our community, to keep helping the companies and clients out there that depend on us to improve their businesses.”

Rudi Shumpert, Senior Director, Keystone Solutions [Most Influential Industry Contributor Category Finalist


Finalists in the WAA Awards for Excellence were named in the following five categories: Web Analytics Rising Star, Most Influential Industry Contributor, Most Influential Agency or Vendor, Practitioner of the Year, and Innovator/Technology of the Year. A panel of industry influencers, including WAA directors, will lead the second round of judging to determine a recipient in each category.


The WAA Awards for Excellence finalists include:

Client/Practitioner of the Year

Shari Cleary, Vice President, Digital Media Research for Entertainment and Games, MTV Networks

Dell, Testing & Targeting Team

Joe Megibow, Global Analytics and Optimization,


Bob Page, VP Analytics, eBay


Most Influential Agency/Vendor

            Analysis Exchange

            ForeSee Results


            IQ Workforce

            VKI Studios


Most Influential Industry Contributor

Avinash Kaushik, Analytics Evangelist, Google

Emer Kirrane, Manager of Web Analytics, Yahoo!

Evan LaPointe, Vice President, Director of Client Performance & Analytics, Search Discovery

Judah Phillips, Senior Director, Monster

Rudi Shumpert, Senior Director, The Keystone Solution


Web Analytics Rising Star

Michele Hinojosa, Director, Digital Analytics, Red Door Interactive

 Nick Mihailovski, Developer Relations, Google Analytics

Gemma Muñoz, Consultora Estratégica Analítica Web at Freelance

 Ann Poritzky, Web Analytics Lead, U.S. National Institutes of Health

Chris Rorie, Association Director of Analytics, MRM Worldwide


Innovator/Technology of the Year

           Beyond Web Analytics Podcast

           Justin Cutroni, Director Web Intelligence, Webshare



Audience Data Best Practices Team, Turner Broadcasting System Inc

More in Media

climate change revenue

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers

Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.