Assistant Attorney General Bridget Asay argued on Tuesday that data vendors should have to request permission from doctors to access anonymous data that they have provided to pharmacists. Justice Scalia and Chief Justice Roberts, in an often hilarious back and forth, argued that Vermont simply wanted to block marketers from using data to fine-tune campaigns directed at doctors, so that generic drugs, which are cheaper for the State of Vermont to pay for, would have a fighting chance over big brand names.
More in Media

WTF is behind the explosion of faceless creators?
Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.

In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.

Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.