Mobile Browsing: Stats from a recent Pew report on mobile phone usage are out, and most of the findings aren’t too surprising: out of the 2,277 US adults surveyed, 83 percent own a mobile phone of some kind, 45 percent of these mobile device owners have smartphones, and half of those who are employed full time own a smartphone. What is more interesting is that a significant number of respondents (28 percent) reported using their smartphones as their primary means of accessing the Web. Ars Technica
AT&T International: AT&T has improved their international data plans, but they are still insanely expensive. Better to rent a SIM card abroad. TechCrunch
File Sharing Physics: Apparently Apple has a new patent in the works that involves “pouring” files from an iPhone into an iPad and visa versa. Sounds pretty neat if they can make it work, which they probably will—this is Apple. Mashable
foursquare Adds New Daily Deals Sites: foursquare has just signed revenue-sharing distribution partnerships with LivingSocial, Gilt Groupe, AT&T, Zozi and BuyWithMe and is in talks with Groupon. AllThingsD
App Market: Boosted by strong iPad and iPad 2 sales, Apple App store sales are up 61 percent this year, with users downloading an average of 83 apps (compared to 51 last year). GigaOm
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
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Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
