Coupon Craze: Everyone wants to get a good deal; we live in a coupon, daily deals age, and mobile marketers are ready to take advantage of this by developing more ways to get coupons to customers and ways for customers to redeem these discounts from merchants. AdAge
Bunny Ears for iPad: It’s official: Playboy uncensored is coming to an iPad near you, May 18. Hef tweeted the new himself. The question is whether or not it will be sold through the Apple App store, which does not allow porn. Techland
NFC Now: Google has teamed up with Foursquare to make near field communication check-ins possible via poster at Google’s annual I/O conference. Cool. You just need a phone that has NFC capabilities, then you just hold your phone up to one of the Foursquare posters, which will have NFC chips embedded in them, and then you will be checked-in. TechCrunch
Google is Hiring: It looks like Google wants to get its mobile wallet payment system for Android devices up and running sooner rather than later. Google has begun actively recruiting for a new person to head the marketing of its mobile wallet and offers division. TNW
Cydia Search: Planet-iPhones’ new app Cydia Search lets owners of jailbroken devices search for jailbroken apps on the infamous Cydia Store. Endgadget
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How clients are dictating agencies’ return to in-person work
As we continue redefining work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.
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Why BeReal poses security risks at work
Part of BeReal's appeal and its differentiation from other social media platforms is the spontaneity and lack of planning for what is shared. But that presents its own challenges.
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Apple, Spotify podcast feeds pose challenges for growing subscriptions
Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions.
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SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
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Media Briefing: Publishers prepare for an earlier holiday shopping season
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events.
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Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.
