Coupon Craze: Everyone wants to get a good deal; we live in a coupon, daily deals age, and mobile marketers are ready to take advantage of this by developing more ways to get coupons to customers and ways for customers to redeem these discounts from merchants. AdAge
Bunny Ears for iPad: It’s official: Playboy uncensored is coming to an iPad near you, May 18. Hef tweeted the new himself. The question is whether or not it will be sold through the Apple App store, which does not allow porn. Techland
NFC Now: Google has teamed up with Foursquare to make near field communication check-ins possible via poster at Google’s annual I/O conference. Cool. You just need a phone that has NFC capabilities, then you just hold your phone up to one of the Foursquare posters, which will have NFC chips embedded in them, and then you will be checked-in. TechCrunch
Google is Hiring: It looks like Google wants to get its mobile wallet payment system for Android devices up and running sooner rather than later. Google has begun actively recruiting for a new person to head the marketing of its mobile wallet and offers division. TNW
Cydia Search: Planet-iPhones’ new app Cydia Search lets owners of jailbroken devices search for jailbroken apps on the infamous Cydia Store. Endgadget
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.