Coupon Craze: Everyone wants to get a good deal; we live in a coupon, daily deals age, and mobile marketers are ready to take advantage of this by developing more ways to get coupons to customers and ways for customers to redeem these discounts from merchants. AdAge
Bunny Ears for iPad: It’s official: Playboy uncensored is coming to an iPad near you, May 18. Hef tweeted the new himself. The question is whether or not it will be sold through the Apple App store, which does not allow porn. Techland
NFC Now: Google has teamed up with Foursquare to make near field communication check-ins possible via poster at Google’s annual I/O conference. Cool. You just need a phone that has NFC capabilities, then you just hold your phone up to one of the Foursquare posters, which will have NFC chips embedded in them, and then you will be checked-in. TechCrunch
Google is Hiring: It looks like Google wants to get its mobile wallet payment system for Android devices up and running sooner rather than later. Google has begun actively recruiting for a new person to head the marketing of its mobile wallet and offers division. TNW
Cydia Search: Planet-iPhones’ new app Cydia Search lets owners of jailbroken devices search for jailbroken apps on the infamous Cydia Store. Endgadget
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Meta AI rolls out several enhancements across apps and websites with its newest Llama 3
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Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.