Marketplace Makeover: Google is revamping its Android Marketplace to make it easier for users to navigate the app market’s 200,000 plus apps. New features include lists of popular downloads and recommendations based on a user’s current app downloads. These organizational changes have already been made on the website and will come to smartphones by this summer. WSJ
Protect Yourself: Looks like Android isn’t so secure. Researchers from the University of Ulm in Germany found that there is a platform vulnerability that allows hackers to find and use digital tokens saved on phones after users enter information, like passwords for protected services. MobileCrunch
T-Mobile Recycles: T-Mobile is now buying back your old phones so you can use some of that cash back for a newer, cooler one! And guess what? This trade-in program is open to all, not just T-Mobile subscribers. Gizmodo
Intel Going Mobile: IntelCEO Paul Otellini said that Intel is moving to focus on mobile and power-efficient devices. CNET
iPad Sales Slow: While iPad sales went down from 7.3 million in the first quarter of fiscal 2011 to 4.7 million in the second (apparently because of product planning issues), Apple reported higher iPhone sales than expected. Overall Apple is still going strong (duh) with iPad2 sales expected to double next quarter. Forbes
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
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Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
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SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
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How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
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Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.
