Marketplace Makeover: Google is revamping its Android Marketplace to make it easier for users to navigate the app market’s 200,000 plus apps. New features include lists of popular downloads and recommendations based on a user’s current app downloads. These organizational changes have already been made on the website and will come to smartphones by this summer. WSJ
Protect Yourself: Looks like Android isn’t so secure. Researchers from the University of Ulm in Germany found that there is a platform vulnerability that allows hackers to find and use digital tokens saved on phones after users enter information, like passwords for protected services. MobileCrunch
T-Mobile Recycles: T-Mobile is now buying back your old phones so you can use some of that cash back for a newer, cooler one! And guess what? This trade-in program is open to all, not just T-Mobile subscribers. Gizmodo
Intel Going Mobile: IntelCEO Paul Otellini said that Intel is moving to focus on mobile and power-efficient devices. CNET
iPad Sales Slow: While iPad sales went down from 7.3 million in the first quarter of fiscal 2011 to 4.7 million in the second (apparently because of product planning issues), Apple reported higher iPhone sales than expected. Overall Apple is still going strong (duh) with iPad2 sales expected to double next quarter. Forbes
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?