The Signal: Apple’s Location Controversy Continues
Apple Location Issues: In response to all of the location data controversy, Apple has just released iOS 4.3.3 specifically to address the location data storage problems. This update limits the amount of location data that is stored on iOS devices. Apple says more updates will come to further fix location data concerns. RWW
Smarthphone.edu: More and more students around the world have acess to mobile technology and bring mobile technology to school. Check out these four ways that mobile tech is helping education. Mashsable
Too Many Tabs: If you are not Apple and you are a tablet maker, you probably have a lot of excess inventory. With Apple’s iPad and iPad2 dominating the tablet market, there isn’t much room for competitors. At this point there are too many tablet makers and not enough demand (for tablets other than iPads). So if you are thinking about launching a new tablet product, don’t. PC Mag
Mobile Payment Shift: Mobile carriers are shifting their strategy when it comes to developing mobile payment systems. AT&T, Verizon, and T-Mobile had originally chosen Discover to be the credit card payment partner; but now it looks as though the carriers are planning to set up a “mobile wallet” system with Visa and Mastercard. CNET
iPad 2 Ad: Although it doesn’t need advertising help, here is Apple’s iPad 2 ad. Check it out.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.