Apple Location Issues: In response to all of the location data controversy, Apple has just released iOS 4.3.3 specifically to address the location data storage problems. This update limits the amount of location data that is stored on iOS devices. Apple says more updates will come to further fix location data concerns. RWW
Smarthphone.edu: More and more students around the world have acess to mobile technology and bring mobile technology to school. Check out these four ways that mobile tech is helping education. Mashsable
Too Many Tabs: If you are not Apple and you are a tablet maker, you probably have a lot of excess inventory. With Apple’s iPad and iPad2 dominating the tablet market, there isn’t much room for competitors. At this point there are too many tablet makers and not enough demand (for tablets other than iPads). So if you are thinking about launching a new tablet product, don’t. PC Mag
Mobile Payment Shift: Mobile carriers are shifting their strategy when it comes to developing mobile payment systems. AT&T, Verizon, and T-Mobile had originally chosen Discover to be the credit card payment partner; but now it looks as though the carriers are planning to set up a “mobile wallet” system with Visa and Mastercard. CNET
iPad 2 Ad: Although it doesn’t need advertising help, here is Apple’s iPad 2 ad. Check it out.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.