Is The Last Mile here? Two weeks ago, Google dipped its toes into the competitive distribution universe with the launch of Google Fiber in Kansas City, Missouri. The promise: deliver super-high speed Internet. So now the search giant is competing against big telecom and cable broadcast companies like AT&T, Verizon, Comcast.
TV operators, says SNL Kagan, should be very afraid. At $120 per month, Google Fiber subscribers get Internet speeds 172 times faster than the average broadband connection, a 2 terabyte DVR box and some basic cable channels. But the underlying implication for Google is that by speeding up the Web, it can increase ad impressions, which leads to more revenue. Of course, Google believes a faster Internet will make everything — from businesses to education to city development — better.
Google’s dominance is search has led the company to creating hardware and platforms and software and now distribution. In other words, Google owns us. But as long as we have super fast Internet, who cares, right?
Internet connectivity issues have been a long and tiring discussion, and Google Fiber could be the answer. Now, if they could only develop the one futuristic thing we all need: a hoverboard.
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
How publishers can prevent cyberattacks after Fast Company’s hack
Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches.