Is The Last Mile here? Two weeks ago, Google dipped its toes into the competitive distribution universe with the launch of Google Fiber in Kansas City, Missouri. The promise: deliver super-high speed Internet. So now the search giant is competing against big telecom and cable broadcast companies like AT&T, Verizon, Comcast.
TV operators, says SNL Kagan, should be very afraid. At $120 per month, Google Fiber subscribers get Internet speeds 172 times faster than the average broadband connection, a 2 terabyte DVR box and some basic cable channels. But the underlying implication for Google is that by speeding up the Web, it can increase ad impressions, which leads to more revenue. Of course, Google believes a faster Internet will make everything — from businesses to education to city development — better.
Google’s dominance is search has led the company to creating hardware and platforms and software and now distribution. In other words, Google owns us. But as long as we have super fast Internet, who cares, right?
Internet connectivity issues have been a long and tiring discussion, and Google Fiber could be the answer. Now, if they could only develop the one futuristic thing we all need: a hoverboard.
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?