Mac vs. PC: CNN published findings from an unscientific survey last Friday about Mac and PC users that seem to confirm the stereotypes about each user (i.e. Mac users are younger and hipper than older, straight-edge PC users). For example, the survey found that, “Mac loyalists are 80% more likely than PC users to be vegetarians, and, unlike PC fans, would rather ride a Vespa scooter than a Harley,” and “Mac users prefer designer or vintage duds, hummus, red wine, indie films, The New York Times and San Pellegrino Limonata.” Wow, Mac users sound like real assholes. (I am a Mac user). The article generated tons of buzz (read heated arguments and name-calling); but CNN has followed up by collecting some of the “most thoughtful” comments from the over 5,000 comments the article received. Join in on the mudslinging, what are you? Team Mac or Team PC? CNN
Blast From the Past: Cool! Technology experts predicted back in 1994 the creation of the tablet. Check out this video made by American media company Knight-Ridder, which presents its vision of a tablet newspaper of the future that happens to look exactly like the iPad…hmm. Paleofuture
Semi-Private Sharing: There’s little doubt Facebook is trying to redefine notions around privacy, sometimes in ways that are creepy. But it might be onto something with its new “send” button. It’s rolling the button to websites like Orbitz as an easy way to share a travel deal or piece of content with Facebook Groups. Here’s hoping people will use the “send” rather than mindlessly liking things. Facebook blog
Infographics in Real Life: Photographer Jose Duarte has used photography of real objects to create infographics about the state of the Internet today. Much prettier to look at than your average digitally constructed infogrpahic. Check them out. Geekosystem
Pic of the Day: Dead presidents, they’re just like us! Spotted: Honest Abe sporting an ironic thrift store tee. Reddit
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
