Tumblr of the Day: First world problems: Unhappy Hipsters.
There’s an App for That: The app we’ve all been waiting for! Now you can get all the information you could possibly want about next month’s royal wedding between Prince William and Kate Middleton all in one place: 2 For Life’s “Royal Wedding 2011” app. Features include a history about the duo’s courtship, a live feed with photos of the couple, and royal etiquette tips. You have to have an iPad, and oh yeah, you probably have to be a weirdo. Reuters
Helping Japan: YouTube is lending a helping hand to those in Japan who are trying to find friends and family. The video site has launched a special channel for displaced victims to post videos trying to reach loved ones. Gizmodo
Sexy Hacking: Don’t send nudie pics of yourself through your Gmail or your iPhone if you are a female celebrity. (Actually, this is a good general rule of thumb for everyone.) A ring of hackers has been stealing nude photos of young actresses like Vanessa Hudgens, Selena Gomez (Justin Bieber’s gf!), and Scarlett Johanson and posting them for free on the web. Don’t worry, the FBI is looking into it. The Daily
Start Bidding: Check out the very persuasive eBay listing for a used (urine-free) wet suit that launched a thousand comments (and a charity auction and an offshoot website BearsDontWearWetsuits.com). AdFreak highlights some of the best parts. AdFreak
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.