Online Speak: As if it isn’t bad enough that the “words” OMG and LOL are being legitimated by the Oxford English Dictionary, but so is ♥. Yes that’s right, a symbol standing for the “verb” “to heart”; as in “I heart Justin Bieber.” Come on OED, don’t condone this kind of bastardization of the English language. HuffPo
Video of the Day: Like or unlike? Stars on Facebook, The Altoids Curiously Strong Awards. One quibble: Why no award for the people who replace their profile photos with their children? The agency behind the effort, EVB, says it will add that in phase two.
Drop it Like It’s Hot: Snoop Dogg recently released all 21 tracks from his new album Doggumentary on his MySpace page. I guess MySpace is still ok for music, but still, Snoop. Really? Mashable
Special Offer: If you want dish network and you want a gun, no problem, move to Hamilton, Montana. The Radio Shack there is offering a special: “PROTECT YOURSELF WITH DISH NETWORK SIGN UP NOW GET FREE GUN.” Makes sense. CNET
Photo of the Day: Hi from the Digital Publishing Summit Park City at the Stein Eriksen Lodge. Wish you were here!
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.