The definitive Digiday guide to what’s in and what’s out for CES 2018
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
CES is here again, with more than 100,000 people expected to descend on Las Vegas to check out what our future holds. For the thousands of media and marketing professionals that are also expected on the Strip, it will be a week of panels, meetings, gambling and parties — starting off, as always, with the MediaLink soiree at the Encore on the night of Jan. 8. Here’s what media and marketing execs will and won’t be talking about this week in Vegas.
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Meta AI rolls out several enhancements across apps and websites with its newest Llama 3
Meta AI, which first debuted in September, also got a number of updates including ways to search for real-time information through integrations with Google and Bing.
Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.