The definitive Digiday guide to what’s in and out for advertising in 2023

By Digiday Media and Sara Jerde • December 28, 2022 •

Ivy Liu

Adland saw its fair share of ups and downs this year.

For a comprehensive look at what this rollercoaster ride has been — and what it means for 2023 — take a look below. And let us know what we missed.

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Meta knows LLMs could transform its ads business. Getting there is another matter.

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The legacy agency model is being re-built from the ground up to better serve the maturing creator economy – here’s what that looks like.