The definitive Digiday guide to what’s in and out for advertising in 2023

By Digiday Media and Sara Jerde • December 28, 2022 •

Ivy Liu

Adland saw its fair share of ups and downs this year.

For a comprehensive look at what this rollercoaster ride has been — and what it means for 2023 — take a look below. And let us know what we missed.

August 24, 2026

The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.

August 21, 2026

The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett.

August 20, 2026

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.