The definitive Digiday guide to what’s in and out for advertising in 2023

By Digiday Media and Sara Jerde • December 28, 2022 •

Ivy Liu

Adland saw its fair share of ups and downs this year.

For a comprehensive look at what this rollercoaster ride has been — and what it means for 2023 — take a look below. And let us know what we missed.

October 1, 2026

Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.

October 1, 2026

Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?

September 30, 2026

Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.