The definitive Digiday guide to what’s in and out for advertising in 2023

By Digiday Media and Sara Jerde • December 28, 2022 •

Ivy Liu

Adland saw its fair share of ups and downs this year.

For a comprehensive look at what this rollercoaster ride has been — and what it means for 2023 — take a look below. And let us know what we missed.

October 2, 2026

Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.

October 1, 2026

Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.

October 1, 2026

Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?