Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.
More in Media
WTF is headless browsing, and how are AI agents fueling it?
AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?
How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era
People Inc is preparing for AI’s impact on search and content discovery by focusing on traffic and revenue diversification and direct to consumer relationships.
One year in, Business Insider’s AI onsite search is boosting engagement
Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership, it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October.