for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Today, Digiday hosted a two-hour Programmatic Advertising Breakfast featuring speakers from The New York Times, Business Insider and Google at the Grand Hyatt in New York City. Matt Prohaska, programmatic advertising director at The New York Times, will explain how the Times is expanding its ad tech offerings, and Pete Spande, chief revenue officer at Business Insider, will discuss how new publications can be grown with automated media. Scott Spencer, director of product management at Google, will be dismantling myths around programmatic video.
Below is an embedded Livestream of the event for those who are not able to attend.
More in Media
Media Briefing: Another AI threat emerges for publishers: the third-party scraper
A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.
The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic
The Washington Post’s Arc XP adds TollBit to help smaller publishers monetize AI bot traffic, offering a path into AI licensing revenue.
Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.