Lock in a year of Digiday+ for 35% less.
According to a new report by MediaMind, conventional audience measurement metrics that do not adjust for user cookie deletion overestimate the number of unique users by up to threefold. MediaMind’s method of measurement, the adjusted unique, divides the number of total impressions by the average frequency of cookie deletion. The study was based on 26 billion impressions served in the U.S. and Europe from January to December 2010.
More in Media
Brands are getting creative as fuel costs raise shipping fees
UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.
The healthcare creator is finally diagnosing how they best fit into the creator economy
Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility.
Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines
Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.