Search has long ruled the roost when it comes to e-commerce. Google has reaped billions thanks to its role as the de facto starting point of the process. Now, along comes social media. Many true believers say social will overtake search as the way people discover products and content. Maybe. For now, search still dominates, but social media is clearly emerging as an important complement, as evidenced by a recent study conducted by Comscore and GroupM. View the study here
More in Media
IAB Tech Lab’s Trusted Server Framework sparks debate… here are the arguments
Publisher advocates debate whether or not it is needed, especially when Prebid is already there.
One year into the BBC’s website revamp, traffic is booming
One year in, the BBC’s relaunched website has experienced double-digit growth year-over-year for the past seven months.
Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition
Execs in a closed-door town hall session during the Digiday Publishing Summit were quick to share their frustration with declining traffic — but there were some glimmers of positive signs too.