Lock in a year of Digiday+ for 35% less. Ends May 29.
Search has long ruled the roost when it comes to e-commerce. Google has reaped billions thanks to its role as the de facto starting point of the process. Now, along comes social media. Many true believers say social will overtake search as the way people discover products and content. Maybe. For now, search still dominates, but social media is clearly emerging as an important complement, as evidenced by a recent study conducted by Comscore and GroupM. View the study here
More in Media
The NBA’s contract with YouTuber Kenny Beecham could be a new blueprint for sports leagues
The NBA’s blueprint for working with creators like Kenny Beecham could be a sign of where sports leagues are headed.
Twitch tweaks monetization tools to try and help smaller creators build a following
Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.