for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Search has long ruled the roost when it comes to e-commerce. Google has reaped billions thanks to its role as the de facto starting point of the process. Now, along comes social media. Many true believers say social will overtake search as the way people discover products and content. Maybe. For now, search still dominates, but social media is clearly emerging as an important complement, as evidenced by a recent study conducted by Comscore and GroupM. View the study here
More in Media
Ozone’s platform tries to simulate how publisher content appears in AI answers
Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.
CNN builds in-house agent infrastructure as it prepares for AI-driven media trading
In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.
How a ‘TikTok doctorate’ made 26-year-old Griffin Johnson a venture capitalist
Griffin Johnson made it big on TikTok back in 2019, now he runs a VC firm and uses his marketing expertise in the Derby world.