Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Search has long ruled the roost when it comes to e-commerce. Google has reaped billions thanks to its role as the de facto starting point of the process. Now, along comes social media. Many true believers say social will overtake search as the way people discover products and content. Maybe. For now, search still dominates, but social media is clearly emerging as an important complement, as evidenced by a recent study conducted by Comscore and GroupM. View the study here
More in Media
Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.
CNN takes All Access abroad to turn global reach into paying subscribers
CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers.