Join us Sept. 14-16 in Miami to connect with top publishing leaders
Google’s focus on mobile appears to be paying off. The firm’s revenues from non-desktop devices reached a run rate of $2.5 billion during the third quarter, its CEO Larry Page told investors today, representing 150 percent growth over the $1 billion rate it announced for the same period last year.
Revenues don’t reflect profits, of course, but that increase at least demonstrates advertisers’ willingness to invest in the channel.
When asked, Page declined to disclose what portion of mobile revenues were garnered from search versus display, though. Despite the hype around rich media and other mobile ad formats, the fact remains that the majority of marketers’ mobile budgets are still being directed to search. As a result, Google’s numbers give little insight into the growth of the overall mobile ad market.
More in Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.