Join us Sept. 14-16 in Miami to connect with top publishing leaders
Google’s focus on mobile appears to be paying off. The firm’s revenues from non-desktop devices reached a run rate of $2.5 billion during the third quarter, its CEO Larry Page told investors today, representing 150 percent growth over the $1 billion rate it announced for the same period last year.
Revenues don’t reflect profits, of course, but that increase at least demonstrates advertisers’ willingness to invest in the channel.
When asked, Page declined to disclose what portion of mobile revenues were garnered from search versus display, though. Despite the hype around rich media and other mobile ad formats, the fact remains that the majority of marketers’ mobile budgets are still being directed to search. As a result, Google’s numbers give little insight into the growth of the overall mobile ad market.
More in Media
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.
For brands, the creator ambassador is becoming a creator executive
The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan “The Stallion” Howlett.
Media Briefing: Ads for AI agents have a measurement problem
A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.