Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Google’s focus on mobile appears to be paying off. The firm’s revenues from non-desktop devices reached a run rate of $2.5 billion during the third quarter, its CEO Larry Page told investors today, representing 150 percent growth over the $1 billion rate it announced for the same period last year.
Revenues don’t reflect profits, of course, but that increase at least demonstrates advertisers’ willingness to invest in the channel.
When asked, Page declined to disclose what portion of mobile revenues were garnered from search versus display, though. Despite the hype around rich media and other mobile ad formats, the fact remains that the majority of marketers’ mobile budgets are still being directed to search. As a result, Google’s numbers give little insight into the growth of the overall mobile ad market.
More in Media
Shopify just became the biggest company to launch a Substack newsletter
Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.
News Corp explores multi-LLM licensing playbook
If News Corp were to strike multiple licensing deals, it would be a major signal to the market that the media group isn’t betting on one LLM; it’s building a portfolio and setting the terms.
Media Briefing: Associated Press deal cements Microsoft’s quiet rise in AI licensing
Associated Press has joined Microsoft’s AI content marketplace, as the tech company seeks to strengthen media ties and compete with Google.