According to Digiday sources, MediaMath‘s rumored funding round will be to fund acquisitions in ad tech, possibly in the video space. Published reports suggest that the company is in the midst of a funding round that has been described as possibly as much as $100 million. MediaMath provides ad technology to agencies to facilitate ad buys on the major exchanges. CEO Joe Zawadzki would not comment specifically on the companies MediaMath is interested in acquiring or targeted fundraising goals. “We’ve engaged Lazard specifically to look into raising another round,” said Zawadzki. “We think this is the right moment to accelerate growth and develop our acquisition strategy.”
More in Media
People Inc.’s Jon Roberts on the AI licensing boom – and the revenue lag
People Inc’s Jon Roberts discusses the boom in AI content licensing marketplaces — and the revenue that could materialize for publishers.
YouTube is building infrastructure for the full creator-brand partnership life cycle
YouTube’s Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline.
Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.