According to Digiday sources, MediaMath‘s rumored funding round will be to fund acquisitions in ad tech, possibly in the video space. Published reports suggest that the company is in the midst of a funding round that has been described as possibly as much as $100 million. MediaMath provides ad technology to agencies to facilitate ad buys on the major exchanges. CEO Joe Zawadzki would not comment specifically on the companies MediaMath is interested in acquiring or targeted fundraising goals. “We’ve engaged Lazard specifically to look into raising another round,” said Zawadzki. “We think this is the right moment to accelerate growth and develop our acquisition strategy.”
More in Media
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
How The Arena Group is rewriting its commercial playbook for the zero-click era
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.