Nine passes left to attend the Digiday Publishing Summit
According to Digiday sources, MediaMath‘s rumored funding round will be to fund acquisitions in ad tech, possibly in the video space. Published reports suggest that the company is in the midst of a funding round that has been described as possibly as much as $100 million. MediaMath provides ad technology to agencies to facilitate ad buys on the major exchanges. CEO Joe Zawadzki would not comment specifically on the companies MediaMath is interested in acquiring or targeted fundraising goals. “We’ve engaged Lazard specifically to look into raising another round,” said Zawadzki. “We think this is the right moment to accelerate growth and develop our acquisition strategy.”
More in Media
Substack creators attribute their boost in subscribers to the platform’s community tools
Substack’s ongoing efforts to win over creators by becoming a community platform are winning over writers who value being part of a vibrant creative community.
Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.
How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.