According to Digiday sources, MediaMath‘s rumored funding round will be to fund acquisitions in ad tech, possibly in the video space. Published reports suggest that the company is in the midst of a funding round that has been described as possibly as much as $100 million. MediaMath provides ad technology to agencies to facilitate ad buys on the major exchanges. CEO Joe Zawadzki would not comment specifically on the companies MediaMath is interested in acquiring or targeted fundraising goals. “We’ve engaged Lazard specifically to look into raising another round,” said Zawadzki. “We think this is the right moment to accelerate growth and develop our acquisition strategy.”
More in Media
News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.