Conde Nast is the latest publisher to get in on the private exchange business. The Admeld-powered exchange will feature all of the Conde Nast content brands, including but will not be extended to include print. The exchange has announced eBay and Macy’s as exchange clients.
The move is significant in that Conde had refused to sell its inventory to ad networks out of fear of compromising its core direct-sales efforts. A big push from private-exchange providers like Admeld and Pubmatic is that publishers do not need to be binary in their approaches to direct and indirect sales.
More in Media
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.