Conde Nast is the latest publisher to get in on the private exchange business. The Admeld-powered exchange will feature all of the Conde Nast content brands, including but will not be extended to include print. The exchange has announced eBay and Macy’s as exchange clients.
The move is significant in that Conde had refused to sell its inventory to ad networks out of fear of compromising its core direct-sales efforts. A big push from private-exchange providers like Admeld and Pubmatic is that publishers do not need to be binary in their approaches to direct and indirect sales.
More in Media
Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era
Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.
From brand deals to equity deals: creators want a stake, not just a fee
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.
Media Briefing: Publishers question whether personalization actually pays off
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.