Short Take: Babies Take Over Facebook

Facebook is pushing further into the live video business — with the help of babies.

On Tuesday (Nov. 15) at 6:30 Facebook will host BabyCenter Live — a live video event produced by BabyCenter and sponsored by Sprout Organic Baby Food, which will feature parenting experts, celebrity chefs and mommy bloggers.
BabyCenter is planning several installments of BabyCenter Live. Among the guests scheduled to appear during the debut event are celebrity chef and father of three Tyler Florence, and BabyCenter’s Momformation food blogger Lindsay Weiss. Florence and Weiss will attempt to cook a healthy Thanksgiving meal suited for babies and toddlers.
https://digiday.com/?p=1643

More in Media

GIF of three traffic lights blinking in different orders, symbolizing real-time traffic shaping and optimization in programmatic advertising

ChatGPT referral traffic to publishers’ sites has nearly doubled this year

ChatGPT is sending more of its traffic to publishers’ sites.

The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial

Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestiture is unviable ahead of the September 22 remedy phase.

‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.