Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
When it comes to its tablet strategy, Sears has a two-pronged approach. The fact is that there are a lot of consumers that are willing to shop on the Web, whether it’s through their desktop, iPad or mobile device. But the vast majority (85 percent) still prefer the in-store experience. Sears is figuring out a way to serve both camps with a single strategy.
The first prong of Sears’ iPad strategy is Sears2Go, an iPad and iPhone shopping app that mimics the Sears.com desktop experience with a few twists. The content within the application takes advantage of the iPad’s interface capabilities, letting consumers swipe, tap, etc. Content is appropriately sized and formatted for the iPad’s screen, making the site uncluttered. There’s even an option to pick up your order at a nearby store or have it sent to your door, which is also available on sears.com. It highlights products by price, top sellers and top rated to help consumers discover products they may not have been looking for. The Sears consumer-facing iPad app is much like the website. The point is to give consumers an optimized experience if they’re planning to shop via their iPad.
The second aspect of Sears’ iPad strategy is focused on arming salespersons in more than 450 stores nationwide. Salespersons use iPads in-store to help customers find product information, check inventory and make purchases without waiting in line at the cash register. Sears also offers free Wi-Fi to customers so they can use their own devices in the store.
Nordstrom, Home Depot and Urban Outfitters are other retailers that have launched iPads in-store to help sales associates better serve customers.
More in Media
‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy
Matt Rogerson, FT’s director of global public policy and platform strategy, believes 2026 will bring a kind of reset as big tech companies alter their stance on AI licensing to avoid future legal risk.
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.