Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google. Recently, Google surpassed Facebook as a traffic referral source for the first time in a year, according to Parsely.

Google has for years positioned itself as a friend to publishers. Google — like publishers — is dependent on an open web. But Facebook isn’t. Google — like publishers — is in the ad business. But Apple isn’t. Google’s fast-loading article format, Accelerated Mobile Pages, is a strong example of this, delighting many publishers with traffic and monetization.

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