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Google Plus OK’s Pseudonyms: Google has finally reversed its strict real-name policy. According to Google, the real-name policy was an effort to make “connecting with people on the Web more like connecting with people in the real world”; but the fact is, the Web isn’t the real world, and there are very many reasons why people may prefer to use pseudonyms online, like privacy and personal safety for starters. Also, no one wants to feel like they are being forced into something without being given any options (see Danah Boyd’s post “Real Names” Policies Are an Abuse of Power”). People should have a say in their online identities, so this is definitely a step in the right direction for Google Plus. The Daily Dot
Zuck the Diva: The portrait of the Facebook king just keeps getting more and more peculiar; from engineer courtship walks to killing his own dinner, the Zuck now has a bodyguard. According to Gawker, he also has an email ghostwriter, and he just purchased a new Palo Alto mansion. Sounds like someone is turning into a tech diva. Gawker
Video of the Day: “Full House” theme in an awesome a capella version. Wow, John Stamos hasn’t aged at all, Maybe it’s all that Oikos Greek yogurt. BuzzFeed
Tumblr of the Day: New Yorker cartoon captions that wouldn’t quite make it into the New Yorker. The Monkeys You Ordered
Tweet of the Day: It’s Hammer time: MC Hammer is now a tech entrepreneur. HappyPlace
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Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
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The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
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How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
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SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
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Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
