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Google Plus OK’s Pseudonyms: Google has finally reversed its strict real-name policy. According to Google, the real-name policy was an effort to make “connecting with people on the Web more like connecting with people in the real world”; but the fact is, the Web isn’t the real world, and there are very many reasons why people may prefer to use pseudonyms online, like privacy and personal safety for starters. Also, no one wants to feel like they are being forced into something without being given any options (see Danah Boyd’s post “Real Names” Policies Are an Abuse of Power”). People should have a say in their online identities, so this is definitely a step in the right direction for Google Plus. The Daily Dot
Zuck the Diva: The portrait of the Facebook king just keeps getting more and more peculiar; from engineer courtship walks to killing his own dinner, the Zuck now has a bodyguard. According to Gawker, he also has an email ghostwriter, and he just purchased a new Palo Alto mansion. Sounds like someone is turning into a tech diva. Gawker
Video of the Day: “Full House” theme in an awesome a capella version. Wow, John Stamos hasn’t aged at all, Maybe it’s all that Oikos Greek yogurt. BuzzFeed
Tumblr of the Day: New Yorker cartoon captions that wouldn’t quite make it into the New Yorker. The Monkeys You Ordered
Tweet of the Day: It’s Hammer time: MC Hammer is now a tech entrepreneur. HappyPlace
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How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
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Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
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SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
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Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
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Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.
