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Inside YouTube’s big bet on Red

Digiday+ Member Article

Believe it or not, YouTube has had its share of doubters. Billionaire Mark Cuban famously once said only a “moron” would buy YouTube — just one month before Google dropped $1.6 billion for the video-sharing service. His qualms? It was only a matter of time until a site with rampant piracy issues was “sued into oblivion” for copyright violations.

He wasn’t entirely wrong. Less than a year after the Google acquisition, Viacom sued both Google and YouTube for $1 billion, citing “massive” and “brazen” copyright infringement.

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