Only a few spots left to join us for the Digiday Publishing Summit
Join us Sept. 14-16 in Miami to connect with top publishing leaders
Supply-side platform PubMatic announced today that it has acquired ReviNet, an advertising optimization technology company for publishers.
The deal brings 57 brand name publishers, including The Boston Herald and The Christian Science Monitor, into PubMatic’s fold through their preexisting partnerships with ReviNet. The acquisition will bring real-time bidding and advanced audience targeting solutions to publishers serving Pubmatic’s base of 218 million unique users, and over 400 million globally.
“Online advertising is evolving rapidly and today’s publishers need an expansive sell-side platform that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, co-founder and COO of ReviNet.
Financial terms of the deal weren’t disclosed.
Trending in
Most Read
More in Media
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
August 28, 2026
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?
Media Briefing: The post-traffic era of the open web is taking shape
August 27, 2026
The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.
USA Today Co. is reformatting content to attract more AI licensing deals
August 26, 2026
USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.