Supply-side platform PubMatic announced today that it has acquired ReviNet, an advertising optimization technology company for publishers.
The deal brings 57 brand name publishers, including The Boston Herald and The Christian Science Monitor, into PubMatic’s fold through their preexisting partnerships with ReviNet. The acquisition will bring real-time bidding and advanced audience targeting solutions to publishers serving Pubmatic’s base of 218 million unique users, and over 400 million globally.
“Online advertising is evolving rapidly and today’s publishers need an expansive sell-side platform that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, co-founder and COO of ReviNet.
Financial terms of the deal weren’t disclosed.
Trending in
Most Read
More in Media
Rockstar Games talks with top metaverse creators, with an eye on making “Grand Theft Auto” the next creator platform
February 17, 2025
The video game maker has been discussing allowing creators to create custom experiences inside “Grand Theft Auto VI.”
AI Briefing: Ad tech world debates how to address CSAM concerns
February 17, 2025
Adalytics’ latest report is asking serious ethical questions of the media industry.
Digiday+ Research: Site traffic declines are publishers’ biggest concern this year
February 14, 2025
Traffic declines and the economy: Those were the biggest challenges publishers faced last year, and they’ll be on repeat again this year.