7 spots left to attend:
Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Supply-side platform PubMatic announced today that it has acquired ReviNet, an advertising optimization technology company for publishers.
The deal brings 57 brand name publishers, including The Boston Herald and The Christian Science Monitor, into PubMatic’s fold through their preexisting partnerships with ReviNet. The acquisition will bring real-time bidding and advanced audience targeting solutions to publishers serving Pubmatic’s base of 218 million unique users, and over 400 million globally.
“Online advertising is evolving rapidly and today’s publishers need an expansive sell-side platform that will enable them to become the publishers of tomorrow, so joining forces with PubMatic is a natural fit,” said Michael Moreau, co-founder and COO of ReviNet.
Financial terms of the deal weren’t disclosed.
Trending in
Most Read
More in Media
As creators increasingly move into Hollywood, deal terms can put their IP at risk
October 9, 2026
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
October 8, 2026
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
October 8, 2026
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.