Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
In 2018, talk about cryptocurrency moved beyond a niche area among finance geeks to a mainstream one that’s part of popular culture. It’s made it into dinner table conversation among families. Companies that mention blockchain have seen their share prices gone up. Bitcoin has stood in the way of friendships.
Now, publishers are getting in on the frenzy. Media companies from Business Insider to Investopedia are all creating new products, from newsletters to video — but the pressure is also on to differentiate. It’s impossible for them to cover everything, and finding a niche is the way to grow audience reach and keep loyal readers engaged.
Read the full story on tearsheet.co
More in Media
Ad industry tallies early losses from Apple’s Safari tracking block
A week after Apple’s Safari block, the ad industry is still waiting for the other shoe to drop.
Welcome to Creator University: Inside the colleges building creator economy programs
As more young folks seek to enter the creator economy, universities are offering classes covering every layer of the still-growing ecosystem.
For some publishers, agentic advertising is still a question of ROI
Despite the hype around agentic media buying, some publishers remain skeptical of its potential to deliver meaningful revenue.