Join us Sept. 14-18 in Miami to connect with top publishing leaders
In 2018, talk about cryptocurrency moved beyond a niche area among finance geeks to a mainstream one that’s part of popular culture. It’s made it into dinner table conversation among families. Companies that mention blockchain have seen their share prices gone up. Bitcoin has stood in the way of friendships.
Now, publishers are getting in on the frenzy. Media companies from Business Insider to Investopedia are all creating new products, from newsletters to video — but the pressure is also on to differentiate. It’s impossible for them to cover everything, and finding a niche is the way to grow audience reach and keep loyal readers engaged.
Read the full story on tearsheet.co
More in Media
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
Perplexity has blocked Time’s markdown agent ads from influencing its AI system.
Meet the interior design creator who made a reluctant pivot that paid off
Julie Sousa had an interior design company and viral content, but after hiring a manager, was pressured to pivot. It worked.
Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.