Last chance to save on Digiday Publishing Summit passes is February 9
In 2018, talk about cryptocurrency moved beyond a niche area among finance geeks to a mainstream one that’s part of popular culture. It’s made it into dinner table conversation among families. Companies that mention blockchain have seen their share prices gone up. Bitcoin has stood in the way of friendships.
Now, publishers are getting in on the frenzy. Media companies from Business Insider to Investopedia are all creating new products, from newsletters to video — but the pressure is also on to differentiate. It’s impossible for them to cover everything, and finding a niche is the way to grow audience reach and keep loyal readers engaged.
Read the full story on tearsheet.co
More in Media
From vibes to data: Why some brands use predictive tech to vet creators
Brands like TheRealReal and Shark Ninja are turning to predictive models and datasets to guide their strategies.
In Graphic Detail: The puny nature of regulatory fines compared to Big Tech’s financial prowess
Big Tech could pay off over $7 billion in 2025 fines in less than one month, demonstrating the disparity between regulatory bite and corporate wealth.
WTF is vibe coding?
Vibe coding is an increasingly popular way of writing code using plain-language prompts that creators are leveraging to build apps, websites, and more.