Social Data Shows Most Want Giants to Win

Looks like most people want the New York Giants to win this weekend, according to  pre-game Super Bowl data from Clearspring.

Using search, share and click data Clearspring also found that Honda and Priceline (which isn’t an official Super Bowl advertiser) have both done incredibly well with spreading brand awareness and awareness of theirs ads.

Conversely, it looks like Volkswagen launched its ad too early this year and didn’t get the same consumer attention as Honda and Priceline.

Check out the map and graphs below.

Clearspring will also be live-tweeting on game day at @AddThis.

More in Media

Can AI analyses about AI content reveal anything about AI and copyright?

Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content.

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.

How a revamped Green Media Product hopes to solve ‘problematic placements’

Scope3 unveils GMP+ with Sharethrough as debut partners to extend ‘Green PMPs.’