The popularity of infographics online shows that data, presented in an interesting way, can have a cool factor. Webtrends wants to tap into that vogue with its new analytics platform which will formally debut in April.
Webtrends has been busy of late creating strategic alliances in the data industry, such as its partnership with Empirical Path, addressing earlier consumer chatter about a sometimes unwieldily user interfact. Analytics 10 is a new incarnation entirely and focuses on the digital channel mix — social, mobile and site — and the flood of data that flows from each.
Analytics 10 pulls real-time data and blends it, as most solid analytics platforms do, into a single, user-friendly dashboard. The platform however attempts to go beyond Webtrends’ tagged data and analyze 3rd party data from Facebook, bit.ly, Apple and PostRank. Analytics 10 also merges cross-campaign management into the mix, with metrics access across the channels.
The challenge for web analytics firms has long been getting their products used more frequently within companies. The new look for Webtrends can’t hurt.
Webtrends’ Analytics 10 will launch in April.
More in Media
Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year
Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.
Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor
Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.
Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.