The popularity of infographics online shows that data, presented in an interesting way, can have a cool factor. Webtrends wants to tap into that vogue with its new analytics platform which will formally debut in April.
Webtrends has been busy of late creating strategic alliances in the data industry, such as its partnership with Empirical Path, addressing earlier consumer chatter about a sometimes unwieldily user interfact. Analytics 10 is a new incarnation entirely and focuses on the digital channel mix — social, mobile and site — and the flood of data that flows from each.
Analytics 10 pulls real-time data and blends it, as most solid analytics platforms do, into a single, user-friendly dashboard. The platform however attempts to go beyond Webtrends’ tagged data and analyze 3rd party data from Facebook, bit.ly, Apple and PostRank. Analytics 10 also merges cross-campaign management into the mix, with metrics access across the channels.
The challenge for web analytics firms has long been getting their products used more frequently within companies. The new look for Webtrends can’t hurt.
Webtrends’ Analytics 10 will launch in April.
More in Media
Podcast companies turn to live events to capture growing advertiser spend
The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
How Vogue could navigate potential industry headwinds as Anna Wintour — who agency execs say made ad dollars flow — brings on new edit lead
Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.