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Who owns the creative brief? Brands and creators are renegotiating the relationship
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Media
Audio Anywhere
‘It’s a fertile hunting ground’: The Financial Times sees podcasts leading to paying subscribers
November 12, 2018
Media
Hearst is building a 12-person research team to boost engagement
November 12, 2018
Content & Commerce
How The Knot uses content to grow consumer revenue three ways
November 12, 2018
Marketing on Platforms
Advertisers are using Instagram Stories to drive app downloads
November 12, 2018
Content & Commerce
Tastemade enters its next phase of commerce with a cookbook
November 9, 2018
Member Exclusive
Digiday Research: Exclusivity demands risk sinking video licensing deals
November 9, 2018
Modern Newsroom
The New York Times is digitizing its photo archives, with a Google assist
November 9, 2018
Audio Anywhere
Thanks to Google funding, The Guardian has a four-person team figuring out smart speakers
November 8, 2018
Subscriptions
To goose subscriber growth, The New York Times plans to try a flexible meter
November 8, 2018
Media
How USA Today is using targeting technology beyond ads
November 8, 2018
Media
In a shift, Conde Nast integrates more of US and international arm
November 7, 2018
Member Exclusive
Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers
November 7, 2018
Beyond Ads
Beano launches kids consultancy to build short-form video outside its brand
November 7, 2018
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