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The case for and against agencies betting on tokens the way they bet on media
Media
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Future of TV
Special Projects
Digiday+ Research
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Media
Subscriptions
News publishers adopt ‘show don’t tell’ for marketing subscriptions
December 17, 2019
Life Beyond the Cookie
How Time Out is preparing for life after cookies
December 17, 2019
Media
Axios media reporter Sara Fischer on what 2020 holds for local news, big tech and the streaming wars
December 17, 2019
The Programmatic Marketer
Ad fraud moves to streaming video platforms
December 16, 2019
Content & Commerce
Publishers look for commerce content attribution to move beyond last click
December 16, 2019
Beyond Ads
Inside Good Housekeeping’s affiliate commerce business
December 13, 2019
Life Beyond the Cookie
Study shows cookies slow down pages and cause data leakage
December 12, 2019
Publishing in the Platform Era
Cosmopolitan is using a Google tool for Netflix’s ‘You’ watch parties
December 12, 2019
Subscriptions
Fortune is rolling out a three-tier membership program
December 11, 2019
Subscriptions
How The Boston Globe invented #SubscribeSunday
December 11, 2019
Publishing in the Platform Era
Inside the Sky News-BuzzFeed UK election show
December 11, 2019
Content & Commerce
With Tasty, BuzzFeed has a multi-revenue stream model
December 10, 2019
Media
FaZe Clan CEO Lee Trink: ‘There’s nothing a young male cares about more than gaming’
December 10, 2019
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