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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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Life Beyond the Cookie
‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness
March 8, 2021
Member Exclusive
Case Study: How The Week successfully created a children’s media property amid the pandemic
March 5, 2021
Beyond Ads
Bloomberg Media is testing paid tiers for virtual events
March 5, 2021
The Programmatic Marketer
‘They won’t enable our identifier’: Identity tech providers try to make sense of Google’s plan not to support alternate identifiers
March 4, 2021
Publishing in the Platform Era
PopSugar Fitness expands health and wellness coverage after success with at-home workout videos
March 4, 2021
Agency Culture
‘It moved quicker than we planned’: iProspect’s global president Amanda Morrissey on the restructure with Vizeum
March 4, 2021
Member Exclusive
Media Briefing: Media companies’ diversity reports show compounding leadership gap problem
March 4, 2021
Life Beyond the Cookie
‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products
March 3, 2021
The Programmatic Publisher
‘Stories don’t equal fluff’: Why narrative spins, not fundamentals, are driving the ad tech stock market
March 3, 2021
Beyond Ads
‘Assigning value to every action’: Why Decrypt created its own cryptocurrency for super readers
March 3, 2021
Future of Work
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance
March 3, 2021
Privacy
How family ties and a history of bipartisanship inform Sen. Amy Klobuchar’s crusade to deplatform big tech
March 2, 2021
Publishing in the Platform Era
‘I’m really looking for signs’: Facebook News grows as referral source for publishers
March 2, 2021
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