Programmatic advertising is an industry that’s growing fast — but also confuses the hell out of people. (This is why Digiday is having a WTF Programmatic event in July.)
None of that, of course, stops people from talking about it endlessly, while publishers struggle to make ends meet in an era of plummeting ad prices. This state of affairs was recently capture perfectly, and with tongue firmly in cheek, at the Digiday Publishing Summit Europe. Matt O’Neill, the head of product at Unanimis, the sales house of Orange Telecom, presented that state of ad tech in one chart. (The Business Insider branding is part of the joke — we think.) We suspect many will find this resonates.
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