Programmatic advertising is an industry that’s growing fast — but also confuses the hell out of people. (This is why Digiday is having a WTF Programmatic event in July.)
None of that, of course, stops people from talking about it endlessly, while publishers struggle to make ends meet in an era of plummeting ad prices. This state of affairs was recently capture perfectly, and with tongue firmly in cheek, at the Digiday Publishing Summit Europe. Matt O’Neill, the head of product at Unanimis, the sales house of Orange Telecom, presented that state of ad tech in one chart. (The Business Insider branding is part of the joke — we think.) We suspect many will find this resonates.
More in Media
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.
Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric
Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.
After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand
Content creators and brand marketing specialists on how 2026 will be the year creator authenticity becomes even more crucial in the face of rampant AI-generated “slop” flooding social media platforms.