Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Programmatic advertising is an industry that’s growing fast — but also confuses the hell out of people. (This is why Digiday is having a WTF Programmatic event in July.)
None of that, of course, stops people from talking about it endlessly, while publishers struggle to make ends meet in an era of plummeting ad prices. This state of affairs was recently capture perfectly, and with tongue firmly in cheek, at the Digiday Publishing Summit Europe. Matt O’Neill, the head of product at Unanimis, the sales house of Orange Telecom, presented that state of ad tech in one chart. (The Business Insider branding is part of the joke — we think.) We suspect many will find this resonates.
More in Media
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.
Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it
In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.