AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

New York Daily News stirs controversy over ‘thoughts and prayers’ cover

In the immediate aftermath of the mass shooting in San Bernardino, California, which left 14 people dead and 17 injured, several politicians came through with the same flimsy reaction, offering their “thoughts and prayers” to the victims.

Judging by today’s cover of New York’s Daily News, the boisterous tabloid wasn’t having it:

Framed with tweets from Republican politicians, including Rand Paul and Ted Cruz, the left-leaning newspaper’s proclamation punched back at the GOP’s response, blasting its “meaningless platitudes” and taking them to task for their inaction on implementing tighter gun control laws.

The tweet garnered 18,500 retweets and 13,800 likes, making it one of the most shared tweets from the paper’s account this year. Reaction was predictably mixed, riling up people all along the political spectrum.

Some people praised the News’ stance, while others slammed it for being offensive. Here’s a sampling of the varying reactions:  

The Daily News’ front page is only the latest in which the newspaper took a stance on guns. When the Virginia news crew were murdered live on-air, the paper’s front read “AMERICA’S FULL OF IT.” Another recent headline blasted the NRA. 

The cover debuted while the hashtag #thoughtsandprayers was trending on Twitter last night. Igor Volsky, a contributing editor for Think Progress, took the phrase and ran with it. In a series of tweets, Volsky contrasted statements from politicians that included the “thoughts and prayers” refrain with the fact that many of them accepted donations from the NRA and voted against gun control laws.

“My thoughts and prayers are with lawmakers actually passing gun reform in my lifetime,” he first tweeted before lunging into a highly praised tweet storm.

Volsky’s tweets were folded into a Twitter Moments titled “Fact-checking politicians’ ‘thoughts & prayers.'”

While the Daily News cover was polarizing, the Twitter Moment was widely praised, perhaps signaling a breakthrough moment for the fledgling feature (or at least the self-selecting audience of Twitter Moments readers).

“Twitter is becoming what it was meant to be,” tweeted a Google employee.

More in Media

Why publishers are building their own creator networks

Publishers are forming creator networks to regain control, combat traffic declines, and reach audiences shifting toward influencers.

The accidental guardian: How Cloudflare’s Matthew Prince became publishing’s unexpected defender

Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI firms crawl publisher sites.

A timeline of the major deals between publishers and AI tech companies in 2025

Here’s a list of all the major deals signed between publishers and AI tech companies in 2025.