Most Finance Display Ads Don’t Work

A study recently released by MediaMind showed that although online display is the largest advertising channel for financial services, almost 68 percent of all impressions go to waste from the second impression onward. That means that first impressions really do make the best impression, literally, since users are most likely to convert after the first exposure.

The study also showed that ads from credit card companies receive the highest conversion rate and highest click-through rate, which just confirms that even in economic uncertain times, consumers are still looking at ways to spend more than save.

View a summary of the study’s findings here

https://digiday.com/?p=895

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