Who cares about another year of “The Year of Mobile”? Clearly it will also be “The Year of the GIF” for some years to come, because good GIFs just never get old.
We’ve already shown you Uniqlo’s holiday GIF campaign and London artist Ryan Todd’s Christmas GIF site. Now media agency Attention wants to help you spread some GIFs for the holiday season with their “Holiday .Gif Guide.”
The fun site shares a collection of GIFs for every holiday scenario, like being caught regifting, running into old high school friends or drinking too much at the holiday party. There are GIFs for everyone, so start sharing.
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
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Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
