Mobile advertising still isn’t huge, but it’s growing at a breakneck clip. Gartner Research estimates that worldwide spending on mobile advertising will double in 2011 to $3.3 billion from $1.6 billion in 2010.
North America mobile ad spending is expected to more than double from $304.3 million in 2010 to $701.7 million in 2011. By 2015, that’s expected to reach nearly $5.8 billion. Worldwide, Gartner pegs mobile ad spending in 2015 at $20.6 billion.
“As the adoption of smartphones and media tablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers,” said Andrew Frank, research vice president at Gartner, in a statement. “Brand marketers who want to include mobile in their advertising initiatives should not delay their trials, and should have their budgets in place now to take advantage of mass consumer adoption of smartphones and media tablets.”
More in Media

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor
Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers
Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way.

Digiday+ Research: Events will be key for publishers’ revenues next year
Publishers’ events businesses picked up pretty significantly during the back half of this year — and they will focus on sustaining that lift into 2024, according to Digiday+ Research.