Mobile Ad Spending to Double

Mobile advertising still isn’t huge, but it’s growing at a breakneck clip. Gartner Research estimates that worldwide spending on mobile advertising will double in 2011 to $3.3 billion from $1.6 billion in 2010.

While flashy executions like Apple’s iAds get all the limelight, Gartner sees the growth as driven by the more prosaic vehicles of search and mapping.

North America mobile ad spending is expected to more than double from $304.3 million in 2010 to $701.7 million in 2011. By 2015, that’s expected to reach nearly $5.8 billion. Worldwide, Gartner pegs mobile ad spending in 2015 at $20.6 billion.

“As the adoption of smartphones and media tablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers,” said Andrew Frank, research vice president at Gartner, in a statement. “Brand marketers who want to include mobile in their advertising initiatives should not delay their trials, and should have their budgets in place now to take advantage of mass consumer adoption of smartphones and media tablets.”

https://digiday.com/?p=4156

More in Media

Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.

Retail media strategies

Snap survey: How brands’ retail media strategies are maturing

That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month.

Google ad tech antitrust trial

What happens in the Google ad tech antitrust trial now that testimony is done?

While some observers felt like there were no “bombshells” during the testimony, there was still a sense of vindication that some evidence has come to light.