Join us at the Digiday Publishing Summit from March 24-26 in Vail
‘It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness
The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. As it was at the March 2023 edition. And the September 2022 edition. And the March 2022 edition. And the September 2021 edition. And as it will probably be at the March 2024 edition.
“We’ve been talking about cookie deprecation for the last three years now,” said Ariscelle Novicio, svp and head of technology at New York Post.
In the video below, Novicio and executives from publishers including Condé Nast, Dotdash Meredith and Thomson Reuters spoke with Digiday during the event to offer their assessments on the industry’s level of readiness and what still needs to be sorted out, a list that includes post-cookie measurement systems. In short, the list isn’t short, but the timeline to get that work done is with Google committing to disable the third-party cookie in its Chrome browser sometime in the second half of next year.
“As we get into January and through the first half of the year, I think we’ve got a lot of testing to do. And we’re in a pretty tight timeline, because tests take months to do and months to figure out. I think we’ll probably get there, but it’s gonna be a race,” said Dotdash Meredith chief innovation officer Dr. Jon Roberts.
More in Media
The Trump tariffs are forcing creators to overhaul their side businesses
The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.
Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.
Media Briefing: Podcasters test different types of paywalls for subscriptions
Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year’s On Air Fest event.